Report | Dissecting the Post 95s Generation
By: Chen Feng; Huitang Du | UpdateTime: 08/01/2017
How does the Post 95s Generation catch our attention?
The post 95s generation is the group born between 1995 and 1999. They are now between 18 to 22 years old, and there are approximately 78.48 million of them in China, according to the sixth national census statistics. In the next 5 to 10 years, they will be exposed to society and enter the job market, thus becoming a major consumption power.
In China, the post 95s generation is the generation that grew up with development of the internet and economic transformation. They are more influenced by the popularization of the internet than the older generations, making their behaviors and habits era-characterized. Those habits and behaviors will have an impact on their decision-making and consumption.
No matter whether it is a big company or startup, the key to vitality and growth maintenance and momentum is to understand the needs of users, including present users and potential ones. Thus, the earlier they get to know the habits and needs of the post 95s generation, the bigger chance they are able to have a place in the ever-changing market.
Hence the report on this particular group of people conducted by Penguin Intelligence. In this report, we'll discuss:
- Who are Post-95s Generation in China?
- A Look into Aspects of Post 95s Life
- Post 95s Economy of the Future
To get a PDF version of this report, please follow China Tech Insights' OA on WeChat (OA ID: chinatechinsights), and reply "post 95s" to get the access.